How do customer replies get back into my CRM?

Every inbound message is pushed to an endpoint you choose as an HMAC-signed webhook, so your CRM can attach the reply to the right contact and continue the conversation automatically.

Can I text from my own business number?

Yes. Messages are sent through the SIM in your paired Android phone, so leads and customers see your own number and can reply directly to it.

Is it tied to one CRM product?

No. The gateway speaks plain REST and signed webhooks, so any CRM that can call an API or receive a webhook can send and receive text messages.

Two-Way SMS For CRM

Two-way SMS for your CRM — replies via webhook

Sales happens in conversations, not one-way blasts. Connect a self-hosted gateway to your CRM and every text you send from your own number comes with a reply path: inbound messages are pushed straight back as signed webhooks, ready to land on the right contact.

The reply is the whole point

A CRM that can only fire outbound texts is half-built. The value shows up when a lead answers "yes, call me at 3" or a customer confirms an appointment — and that answer flows back into the same record without anyone copying it across. A two-way gateway makes that loop automatic. You send through the REST API; replies arrive at your endpoint as HMAC-signed webhooks your CRM can verify and attach to the matching contact.

From your number, in their thread

Because messages go out through the SIM in your own phone, they appear from your business number and drop into the customer's existing thread with you. There is no shared shortcode and no rented sender ID to erode trust. People reply far more readily to a number they recognise — and every one of those replies is captured for your CRM to act on. See sending from your own SIM for how that works.

What two-way SMS unlocks in a CRM

Lead response — text a new enquiry the moment it lands and capture the reply against the lead.
Appointment confirmations — send a prompt, log the yes/no answer, update the stage.
Follow-ups & nurture — automated check-ins that customers can actually answer.
Opt-outs — honour "STOP" automatically by flagging the contact on reply.

How it connects

Sending is a single authenticated REST call from your CRM workflow, or a no-code ingress URL if you would rather not write code. For inbound, you register a webhook endpoint and verify the signature on each delivery — the exact payload and HMAC check are in the inbound webhook guide, and every endpoint is documented in the REST API reference. Keys issued at pairing can be rotated at any time, and the gateway is dedicated to you alone.

To put a two-way SMS channel behind your CRM, follow the quickstart and send your first message in minutes.

Scan to install

Add two-way SMS to your CRM

Install the Android app, pair your phone, and start sending and receiving from your own number.

Read the quickstart → Get it on Google Play

Route two-way SMS into your helpdesk · Send from your own SIM · No-code SMS auto-reply rules · REST API reference