Set up no-code SMS auto-reply rules
Answer common texts instantly without writing a line of code. Auto-reply rules match inbound messages on keywords and respond, forward, or route them automatically — configured entirely from the portal.
What a rule is
A rule is a simple when this, do that: when an inbound message matches a trigger, the gateway performs an action. Rules run the moment a text arrives, so customers get an answer in seconds even outside working hours — and your team only sees the messages that genuinely need a human. Everything is set up in the portal; no deployment, no code.
Step 1 — Define the trigger
Pick what an incoming message must match to fire the rule. Options include an exact keyword (for example HOURS), a phrase the message contains, or a catch-all that matches anything. Triggers are case-insensitive, so customers do not have to type carefully. Keep keywords short and obvious — the ones people actually send.
Step 2 — Choose the action
Each rule does one of the following when it matches:
- Auto-reply — send a fixed text back immediately, such as your opening hours or a link.
- Forward to email — drop the message into an inbox your team already watches.
- Forward to webhook — post the message to your own endpoint to drive a CRM, helpdesk or custom flow.
Forward-to-webhook is the bridge to your own systems; for the payload and signature details see the inbound webhook guide.
Step 3 — Order your rules
Rules are evaluated top to bottom and the first match wins, so put specific keywords above broad catch-alls. A typical stack is: an opt-out rule (STOP) first, then a few keyword auto-replies, then a catch-all that forwards anything unmatched to your team. This guarantees opt-outs are always honoured before any other reply fires.
Step 4 — Test it
Text your own number with each keyword and confirm the right action runs. Check that the catch-all only fires when nothing more specific matched, and that STOP is handled first. A minute of testing now prevents an awkward auto-reply later.
Scan to install
Automate your first reply
Install the Android app, pair your phone, and set up a keyword rule in the portal.
Related
Rules reference · Inbound webhook guide · SMS for your helpdesk · REST API reference